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directory/gun_store
Mel's Trading Post
105 N Brown St, Rhinelander, WI 54501, USA, Rhinelander, WI
•4.6 (334 reviews)
•Mel's Trading Post occupies a unique position in Rhinelander: it's the local hub for serious outdoors people who need everything from hunting rifles to canoe paddles to quality camping gear. Located at 105 Brown St in downtown Rhinelander, the shop reflects its roots in the North Woods culture that ...
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Mel's Trading Post occupies a unique position in Rhinelander: it's the local hub for serious outdoors people who need everything from hunting rifles to canoe paddles to quality camping gear. Located at 105 Brown St in downtown Rhinelander, the shop reflects its roots in the North Woods culture that defines this part of Wisconsin.
Owner Mitch Mode took over the business from his father, Mel Mode, and carries forward a tradition rooted in practical outdoor knowledge. Mitch himself is a solo sports enthusiast and writer—the kind of person who spends time in the Boundary Waters Canoe Area and understands what real outdoors people actually need. That perspective shapes everything the shop stocks and the services they provide.
Beyond firearms, Mel's carries:
- •Hunting gear - Apparel, footwear, and specialized hunting equipment
- •Fishing tackle and equipment
- •Camping and outdoor apparel
- •Bicycles and accessories
- •Paddle sports gear - Canoes, kayaks, paddles, PFDs
- •Winter sports - Skis, snowshoes, winter apparel
- •Storage and car racks
- •Brand names across multiple outdoor categories
| Service | Details |
|---|---|
| Scope Mounting & Boresighting | Professional setup for accuracy |
| Firearm Consignment | Sell used firearms through the shop |
| Expert Advice | Staff knowledgeable about hunting and shooting |
Gear Rental Available - Don't own equipment but want to try it? Mel's rents bikes, paddle sports gear, and ski/snowshoe equipment. Walk-ins welcome.
Beyond firearms, they maintain an active service operation:
- •Bicycle maintenance and repair - From tune-ups to full rebuilds
- •Winter sport service and repair - Keep your skis and snowshoes in working order
- •Firearm-specific services - Mounting, boresighting, and consignment
Mel's works because it's built by people who actually live this lifestyle. Mitch Mode isn't running a firearms chain—he's running a shop for the outdoors community he's part of. That shows in the mix of inventory, the rental program that lets people try gear before buying, and the service options that go beyond the minimum.
The location in downtown Rhinelander puts you in the heart of North Woods country, where hunting season matters, where paddle season opens in spring, and where winter means serious time outdoors or serious time preparing for it.
Mel's Trading Post 105 Brown St Rhinelander, WI 54501 715-362-5800
"Outdoor Adventure" isn't a tagline here—it's the actual business model.