Loading...
Upgrade your listing to remove competitors from your page, get featured placement in search results, and reach more customers. Self-serve with card, ACH, or Bitcoin.
Every listing is free. Paid tiers unlock defense (your page, your rules) and offense (appear on competitors' pages).
Your listing stands out visually in search results and category pages
See exactly how many people viewed your listing, clicked through, and called
Your listing ranks above free businesses in all search results
When someone visits YOUR listing, they only see YOU -- no "Related Businesses" sidebar
"Shop Now," "Book a Lane," "View Classes" -- drive visitors to take action
Visual distinction that builds trust and catches eyes in search results
You appear in "Related Businesses" when people visit free listings near you
Your ad on pages like "Gun Stores in Missouri" -- high-intent buyers, not browsers
Know which search terms, traffic sources, and pages actually drive your clicks
Your business appears first in all search results, category pages, and map views across the platform
Your business in "Related Businesses" on every free and Brass listing near you
Your ad on your state's main directory page and relevant category pages nationally
Rate locked at $299/mo for life. Top placement everywhere.
A 30-minute monthly call with the guy who built the platform. Tactics, trends, what your competitors are doing.
Website audit, description rewrite, photo selection, SEO -- Steve handles it so you can run your business
Priority email and text access. Feature requests go to the front of the queue.
Custom onboarding. Direct line. Strategy calls.
Talk to Our TeamAll plans accept credit card, ACH, or cryptocurrency. Cancel anytime.
01 // CONNECT
Link a plan to your listing
Find your listing, then pick a plan at checkout.
Pick a plan, enter payment, and we'll connect it to your business afterward. Set up your listing details from your dashboard at your own pace.
02 // ADD NEW
Not in the directory? Add yours now
Add your business, event, or shooting location to the directory and subscribe to a paid tier. Pay with card or ACH -- your listing goes live immediately.
03 // DETAILS
Explore pricing and placement options
America's Firearms Directory is the nation's most comprehensive platform for the firearms industry. Directory, events calendar, knowledge base, forum, and exchange - all in one place.
Your customers are already here, searching for businesses exactly like yours. We connect firearms businesses with American gun owners across all 50 states.
Banned or heavily restricted. $25K+ minimums on niche networks.
No restrictions. Pricing starting at $19/month.
Every free listing already gets website links, phone, hours, and map placement. Thousands of businesses are already here. Paid tiers unlock two things: defense and offense.
Zone 1 (Brass + Copper): Defense -- enhanced styling, analytics, competitor removal, featured badges. Zone 2 (Silver + Gold): Offense -- appear on competitors' pages, display ads, top placement. Zone 3 (Platinum): BGC team expertise -- strategy calls, listing optimization, done-for-you.
Your listing stands out visually in search results and category pages
See exactly how many people viewed your listing, clicked through, and called
Your listing ranks above free businesses in all search results
When someone visits YOUR listing, they only see YOU -- no "Related Businesses" sidebar
"Shop Now," "Book a Lane," "View Classes" -- drive visitors to take action
Visual distinction that builds trust and catches eyes in search results
You appear in "Related Businesses" when people visit free listings near you
Your ad on pages like "Gun Stores in Missouri" -- high-intent buyers, not browsers
Know which search terms, traffic sources, and pages actually drive your clicks
Your business appears first in all search results, category pages, and map views across the platform
Your business in "Related Businesses" on every free and Brass listing near you
Your ad on your state's main directory page and relevant category pages nationally
Top placement everywhere. Your business on every free and Brass listing page near you. Rate locked at $299/mo for life.
A 30-minute monthly call with the guy who built the platform. Tactics, trends, what your competitors are doing.
Website audit, description rewrite, photo selection, SEO -- Steve handles it so you can run your business
Priority email and text access. Feature requests go to the front of the queue.
Everything in Gold, plus monthly strategy calls with Steve, full website audit and listing optimization, content and messaging guidance, and priority feature requests. Steve's brain on retainer for your business.
For businesses that want expert guidance and hands-on optimization.
Available to any paid tier. No commitment required.
| Placement | Rate | Founding Rate |
|---|---|---|
| Sidebar Module (300x250) | $25 CPM | $15 CPM |
| In-Content Banner (728x90) | $35 CPM | $20 CPM |
| Homepage Hero Section | $750/mo flat | $500/mo |
| Newsletter Sponsorship | $350/issue | $200/issue |
CPM = Cost per 1,000 impressions. All display ads include click-through tracking.
Reach users at key decision points. All ads maintain our tactical aesthetic while being clearly labeled as sponsored.
Sidebar ads appear alongside business listings. Users browsing for local shops see your ad.
Reach shooters planning their next match or training class.
Contextual placements in educational content for users researching topics.
Direct to inbox. Weekly digest reaches engaged community members.
04 // CUSTOM
Need something more?
For display ads, newsletter sponsorships, homepage placements, or multi-location deals, contact our sales team.
Manage your existing subscriptions and analytics from your dashboard.
Go to Billing DashboardFounding partner rates locked for life. Limited spots available per category.
Put your match, class, or gun show in front of every shooter in the state. Featured placement from $29/event.