
Arrow Sign Company started in 1952 as Arrow Neon Sign Company focused on theatre signage. They've since evolved into Northern California's full-service sign fabrication and installation operation—handling everything from initial concept through maintenance. They operate two facilities: Oakland HQ (1...
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Full description and what we offer
Arrow Sign Company started in 1952 as Arrow Neon Sign Company focused on theatre signage. They've since evolved into Northern California's full-service sign fabrication and installation operation—handling everything from initial concept through maintenance.
They operate two facilities: - Oakland HQ (1051 46th Avenue): Design, sales, and service coordination - Stockton Manufacturing (3133 North Ad Art Road): 100,000+ sq ft fabrication shop with CNC routers, welding stations, overhead cranes, and specialized paint booths
| Sign Type | Examples |
|---|---|
| Pylon Signs | Monument and ground-mounted displays |
| Interior Signage | Wayfinding, directional, branding |
| Neon & LED | Custom electronic displays and conversions |
| Gateway Signs | Entry monuments and landmark signage |
| Restoration | Historic sign rehabilitation |
| Structural Steel | Custom metalwork and fabrication |
| Specialty Lighting | Decorative and architectural lighting |
| Electronic Displays | Digital and illuminated systems |
Healthcare: Kaiser Permanente, UCSF (Mission Bay, Mount Zion, Clinical), UC Davis, John Muir Health, Sutter CPMC, Renown Health, Satellite Healthcare—ADA/ADAG compliant, OSHPD & CAL/OSHA approved
Corporate: Dockers, Levi's, PG&E, Otis McAllister, Park Place
Sectors: Hospitals, urgent care, office parks, retail, restaurants, theatres, municipalities, financial institutions, technology companies, hospitality
24 design awards for excellence in custom sign design. Featured in Signs of the Times.
Third-generation family business with deep bench strength: - Chuck Sterne (Owner/Chairman): 60+ years in signage—started as teenager at company - Charlie Stroud (President): 35+ years at Arrow, industry expert in design and troubleshooting - Nicole Salmon (General Manager): 30 years in sign business, worked through every department - Teresa Best (Director of Operations): 25+ years overseeing installation, permitting, project management - Dan Woodson (Production Manager): 10 years at Arrow, oversees 70,000 sq ft manufacturing - Mike Lenzora (Project Manager—Special Projects): 48 years in sign industry, former sign company owner
Average tenure and expertise across leadership suggests they understand the business at every level.
California (Primary): - Contractor License #CA314794 - C-45 (Electrical Signs) - C-51 (Structural Steel) - C-61/D-07 (Cranes, Hoisting Equipment) - Los Angeles Fabricator's License FB02899
Also Licensed: Nevada (#53419), Hawaii (#24742), Washington (WAA ARROWSC900NB)
| Hours | Monday–Friday, 8:00am–5:00pm |
| Main Phone | (510) 533-7693 |
| Fax | (510) 533-0815 |
| [email protected] | |
| Stockton Mfg | (209) 931-5522 |
Most sign companies subcontract fabrication. Arrow owns the entire process—design, engineering, manufacturing, installation, maintenance. This gives them speed, quality control, and ability to solve complex problems. Their phrase sums it up: "If you can draw it, we can build it."
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