Dare to Surpass

Dare to Surpass builds custom websites, dropshipping platforms, and point-of-sale systems specifically designed for Federal Firearms Licensees operating in Nebraska and nationwide. Based in Omaha, they handle the technical side so FFL dealers can focus on sales and compliance.

This isn't a gun store—it's the backend infrastructure for gun stores. Dare to Surpass develops e-commerce platforms that connect FFLs with major distributors like Lipsey's and RSR Group, manages inventory dropshipping, and integrates compliance tools directly into your sales system.

Three main service tracks:

• •Local Website ($175/mo) - Basic custom site with shop page, user portal, FFL dealer search, and payment processing
• •Dropshipping API ($250/mo) - Lipsey's inventory integration for WordPress/WooCommerce sites
• •Nationwide Website ($420/mo) - Full-featured platform with Lipsey's integration, Fastbound compliance, custom pages for gunsmithing or range booking

All plans include dedicated servers, user portals, and FFL dealer locator functionality.

Here's how it works: Customer places order on your site → You approve it → Distributor ships to the customer's local FFL → FFL completes the sale. Funds split automatically between you and the distributor. No inventory sitting in your shop. No capital tied up in stock.

They handle the bound book compliance through Fastbound integration, which is the ATF record-keeping requirement every FFL needs. Typical turnaround is 5-7 days from order to FFL receipt.

Their ConnectPOS system (integrated with WooCommerce) syncs online dropshipped inventory directly to your in-person register. One inventory database across all locations. Real-time reporting on shift hours, cash flow, customer data. Form 4473 integration for ATF compliance. Works on desktop and mobile.

Beyond websites, they handle logos, social media kits, and trade show branding for 2A-friendly businesses. Custom visual identity work for FFLs wanting to stand out.

Partners with Coast 2 Coast for firearms-friendly credit card processing at lower rates than mainstream providers. Also accepts third-party gateways with additional transaction fees.

Testimonial from Timothy Wissink (SOK Firearms): "Drew, Molly and Brandon listened to what was in my head and transformed it into a beautiful website. They're always there if I need them. I recommended them to my mother." That's the bar they're working toward.

Their blog focuses on what FFLs actually need to know: - Gun Control Act (GCA) requirements for interstate sales - ATF background check procedures and record-keeping - State-specific regulations that vary by jurisdiction - Age verification (18+ for rifles/shotguns, 21+ for handguns) - Cybersecurity for customer data protection - Social media marketing within platform restrictions

They stay current on regulatory changes and help dealers navigate the complexity that comes with selling firearms online.

Based in Omaha, Nebraska. Phone: (402) 303-4812. They aim to respond to inquiries within 6 hours. Services available nationwide for FFL dealers in any state.

If you're an FFL wanting to sell online without dropshipping headaches, inventory management nightmares, or compliance confusion, this is what they build. Custom development from the ground up. Transparent pricing. No hidden fees. Own your website outright or pay monthly—your choice.