Coreware

Coreware isn't a gun store or range. It's the operating system that runs them. Founded in 2016 and now serving over 1,300 active customers across North America and Asia, Coreware builds software specifically for businesses in the shooting sports industry—gun stores, ranges, manufacturers, distributors, home-based FFLs, gunsmiths, and retailers.

The company was built on a simple premise: off-the-shelf software doesn't work for complex, regulated businesses. Gun stores deal with federal compliance, background checks, serial number tracking, bound books, and inventory that moves differently than typical retail. Ranges need member management, liability tracking, and facility scheduling. Manufacturers and distributors need to handle wholesale orders, dropshipping, and multi-channel fulfillment.

Coreware's approach is the opposite of one-size-fits-all. They believe businesses deserve technology that reflects how they actually operate—not software that forces them to change their processes.

Point of Sale & Retail Operations - Integrated POS system built for firearms retailers - Compliance-ready for federal regulations - Hardware: credit card terminals, barcode scanners, receipt printers, cash drawers - Electronic shelf labels for pricing and inventory visibility

eCommerce & Online Sales - Turnkey enterprise eCommerce platform - Purpose-built for complex and highly regulated industries - Dropshipping capabilities for multi-channel fulfillment - Launched in 2018 as Coreware's first major platform expansion

Order Processing & Inventory Management - Real-time inventory synchronization across channels - Supplier management and purchasing tools - Designed to handle the specific SKU complexity of firearms retail

Marketing Automation & Customer Engagement - All-in-one marketing toolkit: contact management, campaigns, automation - Email and SMS campaign tools with dedicated domains and DKIM authentication - Workflows and customer journey automation based on real behavior data - Social media planner for multi-platform scheduling - Review and reputation management connected to actual customer records - Built-in website and blog tools - Appointment scheduling and calendar management - CoreY: AI-powered marketing assistant embedded in the platform that helps with email content, website copy, social media creation, and blog writing—using your real business data to inform suggestions

Compliance & Specialized Tools - Bound book and eForms support for federal compliance - Range and facility management software - Content marketing services (in-house team available) - Professional services for businesses wanting hands-on support

Payment Processing - Merchant services integrated directly into the platform - Simplified payment processing without third-party friction

Coreware explicitly supports: - Gun stores and firearms retailers - Shooting ranges and training facilities - Home-based FFLs - Manufacturers and distributors - Gunsmiths - Outdoor sports retailers - Tobacco/cigar retailers - Pawn shops - General retail

Coreware operates with clear values: - No assholes. Treat people the way you want to be treated. - We will service any LEGAL business. No moral gatekeeping. - Be kind.

The leadership team includes industry veterans with hands-on experience. Ezra Weinstein leads the company, supported by executives in sales, customer success, enterprise solutions, communications, and operations.

• •Help Center and knowledge base
• •CoreU (training and education platform)
• •Webinars and events (including presence at SHOT Show)
• •Phone support: (828) 900-1500
• •Email: [email protected]
• •Personalized demos available

Coreware is software infrastructure for firearms businesses. If you're a gun store, range, manufacturer, or distributor tired of piecing together disconnected tools—or stuck with generic retail software that doesn't understand federal compliance and industry-specific workflows—Coreware provides an alternative. The platform connects POS, eCommerce, inventory, marketing, and customer management into a single system designed specifically for how your business actually operates.