RSR Group

RSR Group, Inc. has been supplying firearms dealers since 1977. They operate a state-of-the-art distribution center in Fort Worth, Texas that handles same-day order processing—the speed that keeps thousands of independent gun shops stocked and competitive.

RSR doesn't sell to the public. They supply FFL dealers with:

• •Live product catalog access through integrated retail systems
• •Automated purchase order processing
• •Real-time inventory data
• •Drop-shipping capabilities for online orders
• •Electronic acknowledgments and order tracking

"We are excited to partner with Celerant Technology to provide our dealers with a proven Point of Sale system. Their comprehensive and innovative retail system designed specifically for the firearms industry will provide our dealers with the tools and efficiencies needed to successfully manage their store, range and online presence." — JoAnn Weisenford, President & CEO, RSR Group

RSR's integration with Celerant (POS and eCommerce software) allows dealers to:

• •Import RSR's full product catalog into their system
• •Set automatic reorder points (min/max thresholds)
• •Display RSR inventory on their websites with live stock updates
• •Process drop-ship orders directly to customers
• •Eliminate manual order entry through electronic transmission

The integration works across both Celerant platforms:

• •Cumulus Retail - For small to mid-sized single and multi-location shops
• •Stratus Enterprise - For larger operations requiring advanced automation and reporting

There's no separate integration fee. It's included in Celerant's SaaS pricing. Dealers only pay for the products they order.

RSR simplifies dealer operations by removing friction from the supply chain. Fewer manual steps, more accurate inventory, faster fulfillment. That's why they've remained a leading force in the shooting sports market for nearly 50 years.