
RSR Group, Inc. has been supplying firearms dealers since 1977. They operate a state-of-the-art distribution center in Fort Worth, Texas that handles same-day order processing—the speed that keeps thousands of independent gun shops stocked and competitive. RSR doesn't sell to the public. They supply...
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RSR Group, Inc. has been supplying firearms dealers since 1977. They operate a state-of-the-art distribution center in Fort Worth, Texas that handles same-day order processing—the speed that keeps thousands of independent gun shops stocked and competitive.
RSR doesn't sell to the public. They supply FFL dealers with:
"We are excited to partner with Celerant Technology to provide our dealers with a proven Point of Sale system. Their comprehensive and innovative retail system designed specifically for the firearms industry will provide our dealers with the tools and efficiencies needed to successfully manage their store, range and online presence." — JoAnn Weisenford, President & CEO, RSR Group
RSR's integration with Celerant (POS and eCommerce software) allows dealers to:
The integration works across both Celerant platforms:
There's no separate integration fee. It's included in Celerant's SaaS pricing. Dealers only pay for the products they order.
Same-day order processing means dealers can respond to inventory needs without carrying excess stock or going out of supply.
RSR simplifies dealer operations by removing friction from the supply chain. Fewer manual steps, more accurate inventory, faster fulfillment. That's why they've remained a leading force in the shooting sports market for nearly 50 years.
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