Velocity Outdoor operates as a holding company managing some of the hunting industry's most recognized names. Established in 2018, the company acquires and strategically develops outdoor brands, providing business management, creative marketing, and financial consulting. Revolutionary crossbow engin...
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Velocity Outdoor operates as a holding company managing some of the hunting industry's most recognized names. Established in 2018, the company acquires and strategically develops outdoor brands, providing business management, creative marketing, and financial consulting.
Hunting is in their blood. CenterPoint makes crossbows, recurve hunting bows, bowfishing bows, youth bows, arrows, and accessories that blend advanced technology with value. They're focused on passing down knowledge and connection to the land—the trophy that matters most to their community.
Started in 2000, King's pioneered terrain-specific camouflage patterns that stood apart from everything else on the market:
| Pattern | Launch Year | Focus |
|---|---|---|
| King's Shadow | 2000 | Original design |
| Desert Shadow | 2002 | Lighter terrain |
| Mountain Shadow | 2004 | High country |
| Snow Shadow | 2004 | Winter hunting |
| Realtree Edge | 2018 | Whitetail + high-performance fabrics |
| XK7 | 2021 | Abstract North American terrain |
King's moved to a new 20,000+ sq ft facility in Lindon, Utah in 2013 to consolidate office, warehouse, and shipping under one roof—improving customer service and dealer support worldwide.
Velocity Outdoor's leadership team provides international market expertise, helping these brands expand presence globally while maintaining their core hunting focus. They handle the business side so brand teams can focus on innovation and product development.
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