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Sierra Defense started in 2024 when Ross Scarsellato, a certified firearms instructor and gunsmith, realized the holster market was full of compromises. After years training concealed carry students and working at Summit Armory in Akron, he kept seeing the same problem: people carrying uncomfortable, poorly-fitting holsters that didn't stay concealed.
Own Sierra Defense Custom Holsters?
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Full description and what we offer
Sierra Defense started in 2024 when Ross Scarsellato, a certified firearms instructor and gunsmith, realized the holster market was full of compromises. After years training concealed carry students and working at Summit Armory in Akron, he kept seeing the same problem: people carrying uncomfortable, poorly-fitting holsters that didn't stay concealed.
"The holster is as important, maybe even more so than your choice in firearm. If you have a floppy, barely concealable holster that is annoyingly uncomfortable, you won't carry."
Sierra Defense doesn't cut corners on manufacturing. They use:
This isn't typical for a startup holster maker. Most competitors use basic molds and hope for the best.
Inside The Waistband (IWB) Holsters: - Masamune (starting at $69.99) - Gladius (starting at $49.99) - Broadsword X (starting at $99.99)
Outside The Waistband (OWB) Options — full line available for custom builds
Magazine Carriers: - Gunfighter AR Mag Carrier (starting at $49.99) - Sidekick (starting at $44.99) - Gunfighter Dual Magazine Carrier (starting at $69.99)
Want a custom design on your holster? Sierra Defense can do it—think of it like a tattoo for your gear. They can print basically anything except copyrighted material, trademarked designs, nudity, racism, or Disney IP. Lead time for custom prints runs 14-21 business days.
Their lifetime warranty isn't marketing fluff:
They're BBB accredited and stand behind every holster they make.
| Order Type | Lead Time |
|---|---|
| Standard Colors | 10-15 business days |
| Prints | 14-21 business days |
| Custom Prints | 14-21 business days |
Ross Scarsellato brings legit credentials to the operation: - USCCA and NRA-certified firearms instructor since 2017 - Formal gunsmithing degree - Experience working with a major firearms training company - Years at a successful local gun shop
This is a small business started by someone who actually understands what shooters need, not just what sells.
Sierra Defense's goal is straightforward: make you comfortable carrying every single day. No second thoughts, no adjustments, no excuses. They're leveraging modern manufacturing technology to change how holsters are made—moving away from the "close enough" mentality that dominates the industry.
Vet/MIL/LEO/First Responder discounts available. Accepts all major payment methods online.