Primal Rights

Primal Rights manufactures precision handloading and priming equipment designed by someone who actually uses it. Founded in 2009, this family-owned operation in Meadow, South Dakota doesn't just sell gear—Greg Dykstra and his team spend countless hours field-testing every product to ensure reliability and accuracy.

"We spend countless hours in the field using the items we sell to ensure we can provide the most reliable and accurate information possible about our products."

The core product line includes:

• •Competition Primer Seater (CPS) - $695. The flagship tool with multiple conversion options including 50 BMG capability ($70 conversion). Available with standard or extended knobs, shell holder sets, and various accessory packages.
• •PrimeWhere System - $575-$850. A modular primer storage and sorting platform with dust covers, sort trays, stands, and collars.
• •Cartridge Support Kit - $1,100. Complete system for precision handloading setup.
• •Modular Storage Rack & Organization - Die labels, caddies, and brass care accessories.
• •Tangent Theta Optics - Call for pricing on high-end glass.
• •Complete Rifle Systems - Custom builds including Lone Peak Fuzion and Foundation Genesis platforms, ranging from $1,450 to $3,050.

Accessories include CPS conversion kits for different calibers, shell holder sets, priming pins, quick-adjust knobs, and maintenance tools like the Giraud Trimmer Vac.

The facility sits in the middle of the largest expanse of wide-open country with minimal population—if you want a McDonald's, you're driving 2+ hours one way. This isn't a manicured square range. It's real terrain built by nature, offering unlimited long-range shooting scenarios in every wind vector and terrain variation.

Three-Tier Training Program:

$1,000/year with unlimited calls and priority access to Greg. Members get unlisted equipment access and special pricing. Greg has been professionally instructing for 15+ years and personally returns every call.

Hundreds of free videos covering rifles, technique, handloading, cartridges, hunting, and maintenance.

Primal Rights operates on four core values:

• •Faith - Openly Christian operation
• •Honesty - "Making a sale is not important. We love this sport and want to make sure your goals are realized."
• •Love - The endless hours testing and customer calls happen because they genuinely care
• •Experience - Theory is proven through field application

"Giving customers the best possible information to use when making purchasing decisions is the most important part of our job. If we don't know our products, we can not help guide our customers to the equipment that will best fit their specific application." - Greg Dykstra

• •Equipment manufacturer, not just retailer - They design and test their own priming and handloading systems
• •Mentorship-focused training - Not group classes. One instructor, one student, measurable progression
• •Selective enrollment - Not everyone who applies gets accepted. Greg only takes students he's committed to helping
• •Real-world training environment - Unlimited terrain and wind scenarios without bulldozing manicured ranges
• •Deep technical knowledge - Greg handles sales calls personally and specializes in helping shooters identify their actual skill ceiling

18570 Chance Rd, Meadow, SD 57644 605-554-1911 [email protected]

Note: Allow up to 5 business days for order processing. All training and mentorship sales are final. International customers should order through Graf & Sons distributor.