615Local
615 LOCAL isn't a firearms business—it's a hyper-local business directory platform designed to help Nashville and Middle Tennessee residents find and support locally-owned businesses across their region. Founded by Daniel Shaw as a brand of Shaylin Media LLC (veteran-owned), 615 LOCAL has grown from...
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615 LOCAL isn't a firearms business—it's a hyper-local business directory platform designed to help Nashville and Middle Tennessee residents find and support locally-owned businesses across their region. Founded by Daniel Shaw as a brand of Shaylin Media LLC (veteran-owned), 615 LOCAL has grown from a simple online directory into a full community advocacy platform.
The platform functions as a searchable business directory where consumers browse locally-owned companies by category and location, while business owners get visibility to customers actively looking to "shop local." Think of it as the anti-big-box alternative—a place where your money supports your actual neighbors.
Searching 615 LOCAL means finding: - Locally-owned restaurants and bars - Independent auto services and repair shops - Local beauty and spa businesses - Real estate agents and property services - Home services and contractors - Pet services and boarding - Arts, culture, and entertainment venues - Active life businesses (gyms, yoga, outdoor recreation) - Professional and business services - Lodging and travel - Wedding and event planning
Each listing includes contact information, hours, services offered, Google Maps integration, and direct messaging capabilities. Browse by city across Middle Tennessee counties including Cheatham, Rutherford, Williamson, Robertson, and surrounding areas.
615 LOCAL offers three membership tiers designed to boost visibility and customer connections:
| Plan | Annual Cost | Setup Fee | Search Position | Key Features |
|---|---|---|---|---|
| Elite | $275 | $45 | First tier | 10 subcategories, Google Maps, 1 hour consulting, unlimited content, click-to-call, reviews, messaging |
| Premium | $225 | $45 | Second tier | 5 subcategories, Google Maps, 30 min consulting, unlimited content, click-to-call, reviews, messaging |
| Basic | $175 | $45 | Third tier | 3 subcategories, Google Maps, help portal, click-to-call, reviews, messaging, $5 lead fee |
Every plan includes unlimited blogs, photos, videos, podcasts, classified listings, coupons, and event postings. Elite and Premium members also receive annual story-telling podcasts to share their business narrative.
New members get a 7-day free trial to test the platform before committing to any plan.
615 LOCAL goes beyond just listing businesses. The platform actively promotes member businesses through:
- •Social media shoutouts across 615 LOCAL's social channels
- •Podcasts and video content featuring business owners and their stories
- •In-person events celebrating local business owners (they secured an official "615 Day" proclamation from Pleasant View's Mayor in 2024)
- •Live streams connecting consumers with local business communities
- •Business community networking where members refer customers to each other for services they don't offer themselves
The founder Daniel Shaw appears regularly in local media, positioning 615 LOCAL as more than a directory—it's a movement to keep Middle Tennessee's economy locally rooted.
Not every business gets listed. 615 LOCAL maintains standards to protect consumers:
- •Business must be locally owned and registered in their service area
- •Proper state, city, and county licensing required
- •No MLMs or prohibited business models
- •Must maintain good community reputation
- •Membership approval includes background verification
615 LOCAL operates from Ashland City in Cheatham County, serving: - Nashville and surrounding suburbs - Murfreesboro area - Springfield, Gallatin, Goodlettsville - Joelton, Pleasant View, Cedar Hill - All of Middle Tennessee
According to their research and content, local business support directly impacts:
- •Economic health of Middle Tennessee communities
- •Local charities (small business owners donate to local causes)
- •Job creation in the region
- •Character of neighborhoods (locally-owned businesses hire local, support local suppliers)
"We are a brand that drives support for Middle Tennessee local businesses by getting the local consumer to shop local, eat local, drink local, use local services, and support local online using podcasts, blogs, live streams, in person events that are focused on serving our hyper-local middle Tennessee communities."