
Carnimore isn't a typical gun shop. Joel Broersma has spent three decades developing a proprietary camouflage system that doesn't just mimic the environment—it makes the brain assume the rifle doesn't exist. That's the kind of detail obsession that defines everything here. Three core services: Custo...
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01 // DETAILS
Full description and what we offer
Carnimore isn't a typical gun shop. Joel Broersma has spent three decades developing a proprietary camouflage system that doesn't just mimic the environment—it makes the brain assume the rifle doesn't exist. That's the kind of detail obsession that defines everything here.
Three core services:
1. Custom Rifle Builds - Complete builds tailored to your needs. Barreled actions, optics mounting, precision zeroing, field testing on private range. Signature models include El Luma, El Carbone (carbon fiber), and El Jeffe.
2. Duracoat Camouflage Finishing - Certified Duracoat applicators applying hand-decaled custom patterns. Not dipped. Hand-crafted. Each piece one-of-a-kind. Full firearm coating, component coating, or custom stencil work available. They chose Duracoat specifically—30+ years of testing showed it superior to ceramic coatings. Milspec hardness, weatherproof, thinner application (7-8 coats still thinner than ceramic), cures in 3 weeks but continues curing for 2+ years.
3. Long-Range Precision Training - Joel Broersma teaching. Courses range from 1-2 hours covering fundamentals of marksmanship, firearms maintenance, positional shooting, and advanced long-range precision techniques including ballistics and wind reading. Small class sizes, personalized attention, field training included.
"I developed a 'system' that allows me to use any shape or colors for breakup. Not so much to mimic the given environment but to make the brain make assumptions about its nonexistence." — Joel Broersma, Founder
Hand-decaled application. Proprietary patterns. Multi-color options. Not templates—every piece unique.
Camouflage Finishing: - Full firearm coating (complete disassembly, surface prep, application, quality control) - Custom camouflage patterns (proprietary system, hand-decaled, multi-color) - Component coating (selective masking for receivers, handguards, magazines, accessories)
Rifle Outfitting: - Custom builds tailored to your specs - Upgrades and modifications with professional installation - Precision optics mounting and zeroing - Field testing on private range
Training Programs: - Fundamentals of Marksmanship (2 hours) - Firearms Maintenance (1 hour) - Positional & Field Shooting (2 hours) - Long Range Precision (2 hours, includes ballistics software and range time)
Serves entire Arizona: Phoenix, Scottsdale, Cave Creek, Carefree, New River, Anthem, Tramonto, Surprise, Peoria, and surrounding communities.
Why Duracoat Specifically? After 30+ years of testing, they chose it over ceramic coatings. Milspec hardness for durability. Weatherproof and chemical resistant. Applies thin enough that 7-8 coats are still thinner than ceramic alternatives. That's the kind of detail obsession you're paying for.
This is a custom operation. You're not walking in for quick sales. You're calling for an appointment with someone who's spent decades getting specific details right—camouflage patterns that actually hide rifles, builds that shoot precisely, training that starts from fundamentals and goes to 1000-yard precision. Fair pricing. Zero shortcuts.
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