Clarks Outfitters

Clark's Outfitters started as an idea—Adam and the Clark family wanted to bring a simple archery pro-shop back to Central City, Iowa. That plan changed quickly. They had the opportunity to purchase Lucky's Outdoors, the area's long-standing bait and tackle shop that had been serving Central Iowa for over a decade. They ran Lucky's for a year to understand the customer base and operations, then merged everything together. What emerged was Clark's Outfitters: a full-service outdoor retailer.

Clark's carries Lucky's brand live bait—the foundation of their business: - Nightcrawlers - Starting at $3.49 - Red Worms - $3.99 - Waxworms - From $2.49 - Tuffy Fathead Minnows - From $3.49 - Suckers - From $0.99

• •Ice Fishing Selection: Tungsten jigs dominate their cold-weather inventory. Named series include Stripes, Wonderful, Compost Pile, Gold and Delicious, Tiger, Eye, Hornet, Lake Effect, and Michigan Series—most priced at $2.99-$3.25. Specialty options include Tungsten Hammer Fly ($4.29) and Tungsten Dropper-Single Color ($4.29). UV/Glow tungsten and Eye Catcher ($5.99) rounds out the jig selection.

• •Ice Rods: Multiple models from Pannie and other brands:
• •Pannie Stopper ELITE Ice Rod - $109.99 (regular $119.99)
• •Pannie Rocker Ice Rod - $109.99 (regular $119.99)
• •Pannie Stopper Fiberglass Ice Rod - $99.99 (regular $109.99)
• •EYE SICKLE Walleye Ice Rod - $109.99 (regular $119.99)
• •Predator Ice Rod - $109.99 (regular $119.99)

Accessories include Mini Eye-Cleaner & Hookout ($3.39).

• •Resident taxidermy services ($20.00)
• •ZTrap Cable Stakes - From $3.25
• •ZTrap Trap Stakes - $3.25
• •ZTrap DP Trap - $15.99
• •Raskel Pack / Trappers Kit - $23.99
• •LED Cap Light - $11.99

Clark's stocks practical camping gear for Iowa outdoor enthusiasts: - Aluminum Tent Stakes - $1.99 - 9,000 BTU LP Portable Heater - $129.99 - EvoFlex RV/Marine Drinking Water Hose - From $34.99 - Vision Ultra Headlight 400 Lumens - $42.99 - Trident LED/Uncandescent Combo Headlight - $44.44 - Clamplight Waterproof 300 Lumen LED - $30.00 - Spright Recharge Lantern - $33.99 - 5-Pack Waterproof Micro LED Puck Lights - $12.99 - 100 Lumen Aluminum 12V Rechargeable Flashlight - $14.99 - Insect Repellent Sportsmen Max Formula 40% DEET - $19.49 - Sport Insect Repellent 15% DEET - $12.49 - Tick Defense - $10.49 - Citronella Mosquito Coil - $8.89 - Flexware Bowl 2.0 - $4.39 - Sunscreen Lip Balm - $3.99 - Outdoor Torch Replacement Wicks - $3.26 - 10' Heavy Duty Sewer Hose - $15.99 - Micro Hat Clip Light - $8.89 - TST Max Pods - $25.99

• •Address: 448 E Main Street, Central City, IA 52214
• •Phone: 319-835-8259
• •Email: [email protected]

• •Payment Methods: All major credit cards, PayPal, and COD accepted.

Clark's operates a community engagement ecosystem: - CFO Group Loyalty program - Blog (launching soon with content on crawlers, minnows, and bait) - Forum for customer discussion - Groups for organizing local outdoor enthusiasts - Shared Gallery for customer photos - Podcast covering outdoor topics - Reel Service for equipment maintenance - Gift Cards available

"There are already additional plans for expansion you will definitely want to stay tuned for." - Clark Family Outdoor Group

The business is actively growing. While rentals aren't currently offered, they're "in the works" according to their FAQ.

Clark's inherited Lucky's decade-plus reputation for live bait quality while adding modern outdoor retail under new family management. They understand the region's fishing seasons (ice and open water), hunting needs, and camping culture. The merchandise mix—from $0.99 suckers to $129.99 heaters—shows they're stocking what works in Central Iowa, not just generic outdoor inventory.