Optics - Kalamazoo - On Target Guns & Gunsmithing

On Target Guns & Gunsmithing operates as a full-line firearms dealer and gunsmith shop in Kalamazoo, Michigan. Since 1945, they've built their reputation on inventory depth and customer service—they sell over 10,000 firearms annually and maintain an A-rating on Google reviews and Yelp.

The store is exactly what the description says: guns from wall to wall. Their inventory spans:

• •Rifles: Semi-automatic, bolt action, pump action, tactical, lever action, black powder
• •Handguns: Revolvers, semi-automatics, lever action, derringers
• •Shotguns: Over-under, side-by-side, pump, lever action, semi-automatic, bolt action
• •Optics: Scopes, red dots, thermal scopes, rangefinders, binoculars, flashlights, scope mounts
• •NFA/Class III: Short-barrel rifles, short-barrel shotguns, silencers with Silencer Shop integration
• •Ammunition: Bulk ammo, custom loads, reloading supplies, powders, primers
• •Hunting Gear: Calls, decoys, blinds, feeders, scents, game processing, traps
• •Knives: Folding, fixed blade, utility, automatic
• •Accessories: Holsters, cases, safes, magazines, cleaning supplies, targets, tools

They offer in-house gunsmithing services alongside retail. The shop also works through Silencer Shop for NFA items and maintains listings on GunBroker and eBay for expanded reach.

New shipments arrive every day, ensuring broad selection and availability

Their longevity—over 80 years in business—reflects consistent inventory standards and customer focus. With that volume of sales and daily restocking, they have the depth most shooters and hunters need without the corporate chain feel.