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Field Master: Bill Gibson - Sportsman's Pride
MS
•Sportsman's Pride develops feed formulas specifically engineered for active, working dogs—not generic pet food. The brand is backed by Sunshine Mills, Inc. and trusted by professional dog handlers, field trial competitors, bird dog trainers, and serious sporting dog owners across the country.
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Own Field Master: Bill Gibson - Sportsman's Pride?
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Full description and what we offer
Sportsman's Pride develops feed formulas specifically engineered for active, working dogs—not generic pet food. The brand is backed by Sunshine Mills, Inc. and trusted by professional dog handlers, field trial competitors, bird dog trainers, and serious sporting dog owners across the country.
- •Field Master line: High-performance formulas with no corn, wheat, soy, millet, or sorghum. These are the products trusted by competition handlers and working dog professionals. Formulas start with premium protein as the #1 ingredient and are optimized for dogs that spend serious time in the field.
- •Classic line: Time-tested formulas used by professional sportsmen and breeders for decades. Built around the exclusive Omega Pride® Skin & Coat System for optimum health and shine.
Each formula is designed for specific needs:
| Formula | Protein | Fat | Best For |
|---|---|---|---|
| Professional Formula | 30% | 20% | Hardworking dogs under extreme stress |
| Premium Formula | 26% | 18% | All-purpose active adult dogs |
| Field Master Hi-Protein | 30% | 20% | High-endurance field work |
| Field Master Champion Puppy | 32% | 21% | Puppies destined for performance |
| Large Breed Puppy Formula | 26% | 14% | Puppies maturing over 50 lbs |
| Lamb Meal & Rice Formula | 23% | 14% | Dogs with sensitivities to beef/wheat/soy |
| Limited Ingredient Formula | 26% | 18% | Food sensitivities |
| Field Master Grain Free lines | 24-25% | 14-15% | Performance dogs needing grain-free options |
- •Beef in Savory Gravy (43oz cans) - Made in Germany exclusively for Sportsman's Pride. High-quality protein for maintenance of adult dogs
- •Chicken in Savory Gravy (43oz cans) - Real chicken base with optimum protein/fat for working dogs
- •Field Master Grain Free Hip & Joint Biscuits
- •Field Master Grain Free Hip & Joint Jerky Bites
- •Perfect Partner Chicken & Brown Rice Recipe (training treats)
Sportsman's Pride also manufactures cat food: - Chicken Flavor Cat Food (30/19) - Gourmet Blend Cat Food (30/11) - Professional Formula Cat Food (32/19)
Real Results: Back Home Kennels took 8 of 15 placements across 4 Canadian field trials with dogs powered by Sportsman's Pride. Multiple breeders and training operations report improved coat quality, better weight maintenance on less food, and noticeable performance gains within weeks of switching.
- •Omega Pride® Skin & Coat System: This proprietary blend includes omega-3 and omega-6 fatty acids designed to improve skin health, hair coat quality, and reduce shedding in working dogs.
- •Made in the USA: All kibble and most formulas are manufactured domestically, with some wet foods made in Germany to exacting standards.
- •Professional-Grade Nutrition: Formulas contain glucosamine and chondroitin (naturally sourced from chicken by-products), DHA for brain/eye development in puppies, and antioxidants for immune function.
- •No Artificial Colors or Preservatives: Uses mixed tocopherols (natural vitamin E) for preservation, not chemical preservatives.
"We switched to Sportsman's Pride Premium Adult and immediately fixed everything. I was feeding half as much, scooping half as much, and both dogs were glossy. I also noticed a drop in the amount of fleas and ticks I found on them after being in the field." — Alex, proud Weimaraner owner, Illinois
"We raise, breed and train German Shepherd Dogs with different working titles. We needed a brand that could meet different nutritional needs—from old and needing maintenance, to young and energized, to high metabolism puppies. We found a recipe for each need. Our vet converted to recommending Sportsman's Pride after seeing the results on our dogs." — Bethany, Broncobe's Kennel and SoBeKke's Kennel
Sportsman's Pride products are available through their "Where to Buy" locator. Contact them directly:
Phone: 256-356-9541 Email: [email protected]
The brand maintains a Field Masters community of ambassadors—professional handlers, trainers, and competition breeders who use and promote Sportsman's Pride products. They also produce a Field Master Podcast featuring pro tips from working dog experts.