Archery Business
Archery Business isn't a retailer or manufacturer—it's the industry publication that helps archery shop owners and equipment makers run better businesses. Published by COLE Publishing, Inc., the magazine covers everything from inventory strategy to marketing tactics to new product releases. Business...
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Archery Business isn't a retailer or manufacturer—it's the industry publication that helps archery shop owners and equipment makers run better businesses. Published by COLE Publishing, Inc., the magazine covers everything from inventory strategy to marketing tactics to new product releases.
- •Business Management Content - The real stuff that keeps shops running. Recent coverage includes:
- •Inventory optimization strategies for retail shops
- •Cash flow management during seasonal slow periods
- •Multi-channel advertising approaches (print, TV, radio, billboards)
- •Event hosting and promotion tactics
- •Staffing challenges and solutions
- •Product Reviews & Gear Coverage - Detailed looks at what's new:
- •Bow cases (Easton Archery Genesis Max)
- •Competition bows (Martin FireCat M-3, Bowtech Alliance)
- •Stabilizers and accessories (Bowtech CenterMass)
- •Crossbows (Killer Instinct FanatiX)
- •Hunting boots and apparel
- •Deer attractants and synthetic scents
- •Trade News & Industry Updates - Stay connected to what's happening:
- •ATA (Archery Trade Association) Trade Show coverage
- •New product launches and brand announcements
- •Strategic partnerships and industry consolidation
- •Youth archery programs (NASP - National Archery in the Schools Program)
- •Tournament results and competition news
| Content Type | Coverage | Purpose |
|---|---|---|
| Business Management | Inventory, marketing, staffing, events | Help shops increase profit |
| Products & Reviews | Bows, cases, accessories, gear | Retail buying decisions |
| Trade News | Industry announcements, partnerships, shows | Stay current on market |
| Video Content | Equipment reviews, technique | Product demonstrations |
- •Archery Pro Shop Owners - Using retail trend data and inventory strategies
- •Manufacturers - Watching retail challenges and market gaps
- •Industry Distributors - Understanding retailer needs and pain points
- •Equipment Brands - Tracking what competitors are doing
In January 2026, Archery Business published "Turning Inventory Into Opportunity," featuring advice from John Winker, owner of First Flight Archery. His takeaway: paying for inventory before it sells crushes cash flow during summer months. The solution? Work with manufacturers to stagger ship dates closer to peak selling seasons. This kind of practical, battle-tested advice is what makes the publication valuable to retailers.
Archery Business covers the annual ATA Trade Show Week (January in 2026) where retailers and manufacturers connect face-to-face. The publication provides pre-show planning advice, post-show recaps, and special promotions exclusive to attendees. The event also includes: - Members-only Trade Show (January 7-8) - Archery & Bowhunting Supershow (January 9-10) - NFAA's Rushmore Rumble tournament
Archery Business offers free digital and print subscriptions for retailers and industry professionals. Sign up through their website to stay current on business trends, product launches, and trade show announcements.
COLE Publishing also produces: - Bowhunting World - Consumer-focused hunting content - Hunting Retailer - Broader hunting retail industry coverage - Grand View Outdoors - Hunting and fishing lifestyle - Shooting Sports Retailer - Firearms retail focus - Tactical Retailer - Tactical gear and duty equipment - Predator Xtreme - Predator hunting and gear - Whitetail Journal - Deer hunting specialization
Visit www.archeybusiness.com to: - Subscribe to digital or print editions - Read latest trade news and product reviews - Register for ATA Trade Show - Contact the editorial team - View back issues and archives