Get on Target Ammo

On Target Ammunition was started in 2007 by Bill Haley, a former National Benchrest Shooters Association (NBRSA) world record holder and competitive shooter since the 1980s. Bill combined his championship-level ammunition loading knowledge with 30+ years of industrial manufacturing experience to create a commercial operation that actually understands what shooters need.

Today, the family-owned business—including Bill's wife and sons—is one of the fastest-growing ammunition manufacturers in the Midwest. They load over 10 million rounds annually and supply ammunition to more than 200 law enforcement agencies, countless shooting ranges, competitive shooters, and gun shops across the country.

• •.223 – 62gr SS109 (same bullet as military M-855), 55gr (Hornady/CCI/Hodgdon), 45gr Frangible (Sinterfire—disintegrates on impact for ranges with restrictions)
• •.308 – 147gr FMJ (equivalent to M-80), 178gr Hornady AMAX (long-range accuracy)
• •.300 Blackout – 110gr VMAX, 147gr FMJ, 208gr AMAX (including subsonic option for suppressors)
• •Linked ammunition – M13 links for .308, M27 links for .223/.300 Blackout (full-auto capable)

• •.45 ACP – 230gr (hardball specs)
• •9mm – 115gr, 124gr, or 147gr (147gr is subsonic for suppressors; runs in full-auto sub-guns)
• •.40 S&W – 165gr or 180gr
• •.380 Auto – 100gr
• •.38 Special / .357 Magnum – 125gr standard load

On Target loads both. Remanufactured ammunition uses commercially remanufactured brass that's already been fired, then loaded to the same specs as new. The only differences are cost savings and brass reuse—zero difference in quality or reliability. Remanufactured ammo is used daily by competitive shooters, law enforcement, and recreational shooters nationwide.

• •Why it matters: You get to choose which fits your budget and needs.

Need your own branded ammunition? On Target will: - Load ammunition using components you specify - Create packaging with your name and logo - Manufacture on-demand exactly what you want, when you want it

This is how gun shops and ranges create their own house brands.

On Target supplies training and duty ammunition to 200+ agencies ranging from single-deputy sheriffs to departments with over 1,300 sworn officers. They offer:

• •Premium product designed to run flawlessly in all platforms
• •Same-day or same-week shipping on most orders
• •Competitive pricing (you deal directly with the manufacturer, not a middleman)
• •Staff with virtually zero turnover—family-run business culture

Bill Haley's ammunition won NBRSA world records. The same precision goes into every round loaded.

On Target uses American manufacturing techniques scaled to ammunition production. They operate a complete manufacturing platform with state-of-the-art loading machines. The owner is a world-record holder in precision shooting. The workforce is treated like family, which means reliability and consistency other manufacturers can't match.

• •Shooting ranges (many use On Target exclusively for training ammo)
• •Gun shops and FFLs
• •Law enforcement agencies
• •Competitive shooters
• •Recreational shooters (through dealer networks)
• •US Military

• •Note: On Target sells ammunition exclusively to Federally Licensed Dealers, law enforcement agencies, and the US Military. They do not sell directly to civilians.