On Target Ammunition was started in 2007 by Bill Haley, a former National Benchrest Shooters Association (NBRSA) world record holder and competitive shooter since the 1980s. Bill combined his championship-level ammunition loading knowledge with 30+ years of industrial manufacturing experience to cre...
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Full description and what we offer
On Target Ammunition was started in 2007 by Bill Haley, a former National Benchrest Shooters Association (NBRSA) world record holder and competitive shooter since the 1980s. Bill combined his championship-level ammunition loading knowledge with 30+ years of industrial manufacturing experience to create a commercial operation that actually understands what shooters need.
Today, the family-owned business—including Bill's wife and sons—is one of the fastest-growing ammunition manufacturers in the Midwest. They load over 10 million rounds annually and supply ammunition to more than 200 law enforcement agencies, countless shooting ranges, competitive shooters, and gun shops across the country.
All components are American made. Every round meets SAAMI specifications.
On Target loads both. Remanufactured ammunition uses commercially remanufactured brass that's already been fired, then loaded to the same specs as new. The only differences are cost savings and brass reuse—zero difference in quality or reliability. Remanufactured ammo is used daily by competitive shooters, law enforcement, and recreational shooters nationwide.
Need your own branded ammunition? On Target will: - Load ammunition using components you specify - Create packaging with your name and logo - Manufacture on-demand exactly what you want, when you want it
This is how gun shops and ranges create their own house brands.
On Target supplies training and duty ammunition to 200+ agencies ranging from single-deputy sheriffs to departments with over 1,300 sworn officers. They offer:
Bill Haley's ammunition won NBRSA world records. The same precision goes into every round loaded.
On Target uses American manufacturing techniques scaled to ammunition production. They operate a complete manufacturing platform with state-of-the-art loading machines. The owner is a world-record holder in precision shooting. The workforce is treated like family, which means reliability and consistency other manufacturers can't match.
| Feature | Details |
|---|---|
| Location | Grain Valley, MO (Kansas City area) |
| Annual Capacity | 10+ million rounds |
| Hours | Monday–Friday, 8 am–6 pm CT |
| Contact | 573-259-0704 / [email protected] |
| Distribution | B2B only—FFL dealers, law enforcement, US Military |
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