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DNA Tactical operates as an online marketplace for shooting enthusiasts, survivalists, first-responders, hunters, and military/law enforcement professionals nationwide. Based in Henderson, Nevada, they've built their reputation on research-backed product recommendations and expert guidance without m...
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Full description and what we offer
DNA Tactical operates as an online marketplace for shooting enthusiasts, survivalists, first-responders, hunters, and military/law enforcement professionals nationwide. Based in Henderson, Nevada, they've built their reputation on research-backed product recommendations and expert guidance without manufacturer bias.
They source and distribute firearms, optics, knives, and tactical gear with a focus on quality over quantity. Their model centers on educating customers before they buy—not pushing sales. The company employs subject matter experts who continuously attend training events, seminars, and new product demonstrations to stay current with industry changes.
Firearms: - Handguns - Rifles - Suppressors
Optics & Sighting: - Binoculars (including night vision like the Bushnell 2x40mm Equinox Z Digital) - Spotting scopes (Redfield Rampage 20-60x80mm kits) - Range finders - Sights and IR devices - Illuminated reticle scopes (TRU-GLO 4X32 crossbow scopes)
Knives & Tools: - Survival knives - Hunting knives - Diving knives - Fishing knives - Industrial knives - Pocket knives - Multi-tools - Gun care products
Services: - Gunsmithing - Custom quotes available
| Brand | Category |
|---|---|
| Bushnell | Optics & binoculars |
| TRU-GLO | Scopes & sights |
| Redfield Optics | Spotting scopes |
| Columbia River Knife (CRKT) | Knives (Kommer series, Triumph N.E.C.K.) |
| UST (Ultimate Survival Technologies) | Survival gear (Glo 2.5 orange) |
| Sig Sauer | Firearms |
| Smith & Wesson | Firearms & knives |
| Remington | Firearms |
| Browning | Firearms |
| Gerber Tools | Tools & knives |
| SUREFIRE | Tactical lights |
| Trijicon | Optics |
| Aimpoint | Red dots |
| EOTech | Holographic sights |
DNA Tactical carries over 50 major brands and specializes in products manufactured in the USA, though they also source battle-proven international equipment meeting their strict standards.
Their Academy & Classroom section includes: - Firearms Safety: Fundamentals, functions, ammunition understanding, storage in various environments - Basic First-Aid: Medical training for tactical situations - Survival Skills: Water harvesting techniques and preparedness - Monthly newsletter with trending products - "Product Pro's and Con's" section with detailed analysis - Regular blog posts on gear selection and proper use
DNA Tactical emphasizes: "Train like you fight with a good set of ear plugs" and stresses that gear is only as good as your knowledge of how to use it. They advocate for matching the right tool to the specific job—whether speed, concealment, or firepower is required.
Their core differentiator: subject matter experts with no financial incentive toward any single manufacturer. They evaluate products against strict internal standards and only recommend gear that meets their verified requirements. The philosophy is eliminating guesswork—customers get the right solution the first time.
DNA Tactical specializes in proprietary "Modular—Multi-Conditional" medical kits designed with three core principles: - Accommodation for various individuals in various circumstances - "You, Surviving Your Conditions" concept - Removal of unnecessary complexity ("Removing the B.S.") - Ease of use at the heart of every design
| Details | |
|---|---|
| Hours | Tue-Fri: 10AM-6PM PST, Sat: 10AM-6PM PST, Closed Sun-Mon |
| Phone | 1 (800) 362-5801 |
| Fax | 1 (702) 906-2285 |
| [email protected] | |
| Location | Henderson, Nevada |
DNA Tactical's name draws from the science concept: DNA forms the foundation for all living organisms to develop. Similarly, knowledge and proper equipment form the foundation for shooters, survivalists, and professionals to succeed. Their mission is clear—provide the exact information and products needed for deployment, self-defense, home defense, survival, and recreation. They back recommendations with "codified formulas, analytics and strategies" rather than opinion.
They maintain partnerships with 80+ brands and related services including training facilities, ranges, gunsmithing shops, and tactical gear manufacturers—providing customers access to a broader network of resources.
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