Backcountry Digital
Backcountry Digital isn't a firearms retailer—they're a digital marketing agency that helps outdoor and firearms businesses in Aberdeen, South Dakota and across the country actually make sales online. They understand that seasonal hunting and fishing businesses face unique challenges: limited local ...
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Business Details
Full description and what we offer
Backcountry Digital isn't a firearms retailer—they're a digital marketing agency that helps outdoor and firearms businesses in Aberdeen, South Dakota and across the country actually make sales online. They understand that seasonal hunting and fishing businesses face unique challenges: limited local foot traffic, unpredictable buyer behavior, and revenue concentrated in specific months.
Their core services include:
- •E-Commerce Solutions - Front-end marketing, backend infrastructure, and multi-channel distribution for selling outdoor products online year-round
- •SEO Services - Long-standing, quality search engine optimization designed to drive actual profits and sustained traffic increases
- •PPC Advertising - Google AdWords, Bing Ads, and product feed campaigns for immediate sales and results
- •Social Media Marketing - Targeted campaigns across platforms to reach outdoor enthusiasts where they spend time
- •Website Design & Hosting - Platform selection and build tailored to your specific business model
- •Email Marketing - Customer retention and repeat sales strategies
- •Training & Consulting - Teaching your staff best practices in ecommerce, social media, and market strategies
Backcountry Digital specifically markets to businesses in these categories:
| Market Segment | Services Provided |
|---|---|
| Hunting | Hunting guides, outfitters, gear manufacturers, lodges, and resorts |
| Fishing | Fishing guides, charter services, outfitters, boat manufacturers, fishing resorts |
| Firearms & Tactical | Gun shops, gun clubs, shooting ranges, firearm manufacturers, distributors |
| Outdoor Retail | Gear shops, outdoor equipment manufacturers, adventure tourism |
| Snow Sports | Ski resorts, snowmobiling outfitters, snow sports adventure lodges |
| Water Sports | Water sports guides, charter services, boat dealers, marinas |
| Camping & Hiking | Campgrounds, hiking outfitters, backpacking guides, adventure services |
| Boating | Marina services, boat dealers, yacht clubs, boating charters |
"It's about you. There is nothing more important than your business model and helping you achieve more in your outdoor marketing industry."
They operate on a philosophy of partnership, not transactional relationships. Their process includes:
1. Strategy - Reviewing your business model, analytics, go-to-market strategy, ideal customer profiling, and systems 2. Marketing - Creating comprehensive marketing strategy with daily execution across PPC, e-commerce, email, and social 3. Training - Keeping your team updated on trends and refined strategies 4. Results - Measuring impact on your bottom line through growth hacking and market penetration
Backcountry Digital has worked with businesses ranging from startups to $200M/year corporations, but they specialize in the outdoor and firearms industry. Their team actually speaks the language of outdoor enthusiasts, hunters, and tactical professionals—not generic marketing jargon. They focus on year-round sustainable revenue, especially critical for seasonal businesses where revenue is concentrated in fall hunting season or summer fishing season.
They solve a specific problem: how to make money online when your local market is small and your customer base is seasonal. That requires different strategies than a retail shop in a major metropolitan area.
Phone: 763-657-1000 Email: [email protected] Address: 10650 County Road 81 #208, Aberdeen, South Dakota
They offer free consultations to evaluate your business, discuss challenges, and outline a tailored digital marketing plan.