Competition Archery Media

Competition Archery Media (CAM) was launched in 2018 with a 15-year vision to bring competitive archery to mainstream audiences. Founded by Rob Kaufhold of Lancaster Archery Supply, CAM operates under General Manager Josh Grine, Director Jason Will, and a team of broadcast professionals including videographer/editor Kyle Kovilaritch and journalist P.J. Reilly.

In 2024 alone, CAM's social media channels reached over 220 million people, while nearly 400,000 viewers tuned in to live broadcasts on the Sportsman Channel.

The organization produces:

• •Live event broadcasts from ASA Pro/Am tournaments nationwide
• •Podcast series featuring competitive archery athletes and industry news
• •Social media content across Instagram, Facebook, and YouTube
• •Professional video editing and tournament recaps

CAM regularly broadcasts major archery events including:

• •ASA Pro/Am series (Mathews, Hoyt/Easton, Tru Ball, Shibuya, Black Eagle/Darton)
• •Delta McKenzie ASA Classic
• •NFAA Indoor and Field Nationals
• •USA Archery Championships
• •The Vegas Shoot

CAM's partnership with the Sportsman Channel provides access to 28 million outdoor enthusiasts and 830,000+ Facebook followers. Combined with CAM's digital audience, the platform reaches approximately 30 million potential viewers—making it a significant advertising channel for archery equipment manufacturers and pro athletes.

CAM's stated goal is to grow competitive archery into a mainstream "IT" sport by bringing high-quality broadcast content to people who haven't yet discovered the sport. The organization invests in professional-grade equipment and talent to produce compelling tournament coverage that appeals to both dedicated archers and general audiences.