Building Shooters

Building Shooters isn't a gun store or range—it's a training technology company that's redesigning how armed professionals learn to shoot. Their core product, the NURO® Shooting System (patent pending), applies brain science to tactical firearms training in ways that traditional range instruction simply cannot match.

Most firearms training separates shooting mechanics from decision-making. Recruits drill draw strokes and accuracy in calm conditions, then freeze when facing real stress and complexity. Building Shooters solves this by teaching shooters to think while they shoot—exactly what happens in actual gunfights or defensive encounters.

"The NURO Shooting System is an innovative approach for firearms trainers to develop shooters who are also thinkers. This is the next step in combative shooting training." — Neil Rogers, FBI Supervisory Special Agent (ret.)

Building Shooters serves:

• •Law Enforcement: Departments redesigning entire recruit academies around NURO. Syracuse PD's Armament Section Head reports it's "the most cost and time effective tool for developing shooters who can continue to make complex decisions while they shoot."
• •Military: Used by U.S. Army Special Forces, Navy special operations, and multiple military commands
• •Federal Agencies: FBI, DEA, and other federal law enforcement
• •Civilians: Select civilian seminars offered throughout the year

Dustin Salomon (Founder, CPP) is a former naval officer and close protection operative who specializes in applying neuroscience to tactical training. His credentials include:

• •Bachelor's from U.S. Naval Academy, Master's in Security Management
• •Author of 7 books used as curriculum by FBI, DEA, multiple state law enforcement training divisions
• •20+ overseas deployments
• •Consultant to New York State DCJS on statewide police recruit firearms curriculum
• •Speaker at FBI Firearms Instructor Conference, DEA Firearms Instructor School, Force Science Institute

The leadership team includes retired naval special operations officers, research neuroscientists, electrical engineers, and software developers from companies like Oracle and Amazon.

• •NURO System: Patent-pending training methodology that:
• •Builds shooters who maintain decision-making under stress
• •Reduces training time while improving competency
• •Generates measurable performance data
• •Works with duty weapons or training systems

• •Books: Seven titles on applying neuroscience and psychology to firearms training:
• •Building Shooters
• •Mentoring Shooters
• •On Training, Volume 1 & 2
• •Becoming Shooters
• •Hitting in Combat
• •NURO

• •Seminars: 2-day "Understanding the Terrain" courses teaching brain-based tactical training design. 2026 schedule includes:
• •January 6-7, Scottsdale, AZ (LE/Military only)
• •February 2-3, St. Cloud, MN (open to select civilians)

• •Content: 70+ detailed articles on training design, decision-making, stress resilience, liability, and instructor development—written specifically for professional instructors.

Industry endorsements come from elite operators and instructors:

• •SGM Kyle E. Lamb (Viking Tactics, retired commando): "It is truly a system that I wish I would have had as a young commando."
• •John Holschen (U.S. Army Special Forces ret.): "The best system for delivering challenge, feedback, and skill building that I have yet encountered."
• •Keith Tyler (24-year LE, USPSA Grandmaster): "A game changer for training everyone who carries a firearm."
• •Justin Smith, PhD (Tactical Neuroscience): "Building Shooters and NURO represent a revolutionary advance in the field."

They reject range-only training models that create shooters disconnected from tactical reality. Instead, NURO builds:

1. Foundational shooting mechanics grounded in how the brain learns motor skills 2. Stress resilience so shooters perform under realistic pressure 3. Decision-making capability integrated with shooting skills 4. Feedback systems that create measurable improvement

Their research identifies why traditional methods fail: training shooters who cannot think while they shoot, teaching drawstrokes that corrupt mechanics, and using qualifications that ignore real-world complexity.

Based in Arizona with national reach. Seminars scheduled regularly; they work with agencies and organizations across the country as consultants on curriculum design and training methodology.