Wilderness Fish Game

Wilderness Fish & Game has been the Sauk Prairie area's go-to outdoor sports store since the original owners Jerry and Elaine Lochner started the business. Tom Lochner, the third-generation owner since 2013, keeps that foundation while bringing new ideas to the operation.

They're not trying to be everything to everyone. Hunting. Fishing. Shooting. That focus means their staff actually knows what they're talking about.

They stock quality firearms and ammunition from major brands, and offer personal advice if you're deciding what to buy. Gary Brock runs their in-house gunsmith service—he's an expert on rifles, shotguns, and handguns across multiple manufacturers. Contact him Monday through Friday, 8 A.M. to 5 P.M. at (608) 370-8013.

Other firearm services include: - Gun sales and ammunition - Gun safes - Wisconsin hunter safety courses - Gun safety education - Hunting accessories

The fishing section is serious. Wilderness Fish & Game stocks the freshest live bait on the river's edge—everything from night crawlers and red worms to shiners, fatheads, jumbo leeches, and musky suckers. They're minutes from the Wisconsin River.

Their three pro staff fishing guides (Chuck Pohlman, Mike Hanson, and Wally Banfi) offer guided trips across Southern Wisconsin waters: - Madison Chain of Lakes - Wisconsin River Valley - Great Lakes - Local streams and rivers

Chuck Pohlman has over 35 years fishing local hot spots. Mike Hanson is a licensed guide on the Madison Chain. Wally Banfi hosts the Ultimate Outdoors Radio Show on WTSO AM and guides Madison Lakes.

Dan Zimmerman handles archery service and repairs, with expertise in deer hunting equipment.