Tag Adventure Park

TAG Adventure Park operates as one of California's most established combat sports venues—the 6th oldest paintball park in the world. Located at 2120 San Benito Street, Hollister, they've built a reputation for beginners and families looking to try paintball, airsoft, and tactical games without the intimidation factor.

Medium© Impact Technology: TAG invested over $500,000 and 10+ years in R&D to create paintball rounds that deliver 50% less impact than industry standard. They engineered Low Impact (.50cal) for ages 8+, Medium Impact (.68cal) for moderate play, and High Impact for experienced players. This lets families and new shooters play comfortably without welts or excessive bruising.

Video Tower Network: TAG is the only paintball park in the world with 16-foot tall video towers positioned throughout the field. Players get free aerial photos and videos for social media during play—a major differentiator for event groups and social players.

Call of Duty SHIPMENT Map: TAG spent over $60,000 replicating the popular CoD map to exact scale using sixteen 20'x8' ISO shipping containers. The field recreates the video game experience with realistic urban layouts.

• •10+ Award-Winning Maps: Includes woodland courses, industrial layouts, and the flagship SHIPMENT replica
• •4,000+ sq ft Covered Picnic Area: Main staging area with permanent shade; 4 additional picnic areas throughout park
• •Misting System: High-temp days get 40-foot misters for player comfort
• •Game Frequency: TAG averages 6 games per hour vs. industry standard of 6 games per day

• •Tank Refills: CO2, PCP, HPA, N2
• •Tune-Ups & Repairs: Equipment maintenance and repair
• •Buy/Sell/Trade: Consignment services for used gear
• •Paintball Quality: TAG ships premium 4-star eco-friendly paintballs from Russia—non-staining, biodegradable, light/temp/moisture sensitive

TAG created what they call "Anti-Bullying Devices"—a behavior-based reward system included in all paintball packages. Players receive 4 TAG Cards ($1 value each) redeemable for snacks, drinks, or staff tips. The system allows peer enforcement of safety rules: if someone breaks protocol, another player can call a TAG Card and the violation results in payment or removal. Emphasis reads "YOU GET WHAT YOU TOLERATE" on every card.

No Outside Paintballs: All paintballs purchased on-day-of-play. TAG tests each lot number and maintains standards unmatched in California—non-staining, accurate, elastic rated. This prevents liability issues and ensures fair play (no one can buy an advantage with premium grades).

What to Bring: Closed-toe shoes, machine-washable clothing (long pants/sleeves recommended), baby wipes (no-fog mask hack). All rental gear provided: paintball gun, mask, ammo pack.

Rain or Shine: TAG operates year-round, never closed for weather. Military saying: "There's no such thing as bad weather, only bad planning."

Impact Guarantee: "Best Paintball Park in California OR YOUR MONEY BACK." Find a better park and TAG refunds your entry plus covers the competitor's fee.

Park Hours (Paintball) - Weekends: 9am-4pm (regular open play) - Weekdays/Night Games: By appointment only - Office hours: Weekdays via phone (831) 244-0950 and email

Service Area: Greater Monterey, Santa Cruz, and Gilroy areas

Special Promotions: "Ugly Christmas Sweater Season" (8 weeks) offers free paintball entry with rental gear—pay only for 500 paintballs and 4 TAG Cards ($34).

Accepts Credit/Debit/Apple Pay/Cash (cash gets discount). Cryptocurrency coming soon. Walk-ons welcome; online booking available for savings.

"Best customer service ever...kids love this place..so organized..and safe." — Recent customer review

In July 2024, TAG experienced a devastating fire destroying 60% of property and 40% of all bunkers. The park maintained operations and rebuilt, demonstrating operational resilience built over 4+ decades in the sport.