Genie's Northside Outlet

Genie's Northside Outlet grew out of Jim's grandmother's estate business—a legacy built on honest dealing and respect. Today, they're Muskegon's go-to source for firearms, coins, precious metals, and collectibles, serving West Michigan with the same integrity that started it all.

Firearms & Ammunition - New and used handguns, rifles, and shotguns - Ammunition across common calibers - Scopes, sights, optics, magazines, and tactical gear - Over 1,000 firearms available through their online store via nationwide broker network

Beyond Firearms - Gold, silver, and collectible coins appraised at fair market value - Estate items, jewelry, electronics, knives, tools, instruments - Inventory changes daily based on estate acquisitions

"Whether you're a seasoned collector or a first-time buyer, you'll never feel pressured or intimidated."

They handle all the legal complexity so you don't have to. Every firearm transfer includes federal background checks (required by law), ATF Form 4473, and full compliance with Michigan and federal regulations. Same-day purchases are typical if your background check clears.

First-time gun buyers get walked through the entire process step by step. They'll explain what you need (valid ID, background check, and either a CPL or License to Purchase for handguns; 18+ with valid ID for long guns) and handle the paperwork.

Open: Tuesday–Friday 9 AM–5 PM | Saturday 9 AM–2 PM | Closed Sunday–Monday

Address: 1420 Holton Rd, Muskegon, MI 49445

Phone: (231) 747-7511

Email: [email protected]