Bill Hicks

Bill Hicks & Co., Ltd. has supplied sporting goods dealers across the country since 1969. They're a family-owned wholesale operation that acts as the backbone for independent gun shops, sporting goods retailers, and outdoor dealers.

Their catalog includes over 30,000 products from 300+ manufacturers. That breaks down into:

Their distributor network includes major manufacturers: Hornady (793 items), Winchester (635 items), Federal (641 items), Remington (354 items), SIG Sauer (73 items), Leupold (61 items), Weaver, Glock, S&W, Ruger, Browning, Mossberg, Benelli, and hundreds more.

BHC provides a dealer dashboard accessible 24/7 that lets retailers: - Track open orders and order history - View live inventory across 30,000+ SKUs - Run custom reports - Manage invoices (view and pay online) - Create and save wish lists - Access dealer-exclusive items - Submit orders through an order pad or quick entry system

Their sales representatives—many of whom are shooting sports enthusiasts themselves—provide: - Product recommendations and sourcing - Order guidance and troubleshooting - Relationship management - Access to BHC Exclusive private-label products unavailable elsewhere

BHC updates dealer specials weekly, with rotating discounts on popular items. Their current specials feature SIG Sauer P365 tactical variants in multiple colors and configurations—items dealers can't find easily elsewhere.

• •Phone: (800) 223-0702

• •Based in: Brinnon, Washington

Dealer inquiries are handled through their website with an application process to join their mailing list and access pricing.

Family ownership since 1969 means they approach distributor relationships as long-term partnerships, not transactions. Their combination of massive inventory, dealer-exclusive products, modern technology (the dealer dashboard), and knowledgeable sales support makes them a backbone supplier for independent retailers across the hunting and shooting sports industry.