Pros Choice Sporting Goods

Matt Foster and Paul Newman started Pro's Choice Sporting Goods in 2011 with a straightforward mission: carry the gear that works. Since then, the shop has become the most trusted sporting goods destination in the Lynchburg area by stocking what hunters and anglers actually need—not what sounds good in marketing copy.

Firearms & Ammunition - Handguns, rifles, shotguns, and black powder firearms - AR-15 components and parts (barrels, bolts, triggers, uppers, rails) - Ammunition across pistol, rifle, rimfire, and shotshell - Reloading supplies: brass, primers, powders, presses, dies, and bullets

Archery - Bows, crossbows, and accessories - Arrows, broadheads, and field points - Quivers, releases, rests, and silencers - Cases and storage solutions

Fishing Gear - Rods, reels, and combos (casting and spinning) - Hard baits, soft baits, spinnerbaits, and topwater lures - Fishing line in multiple specs (mono, fluorocarbon, braid) - Hooks, jigs, and terminal tackle - Tackle storage and organization

Optics & Accessories - Rifle, pistol, and archery scopes - Red dots, night vision, and rangefinders - Binoculars and spotting scopes - Mounts, rings, and bases

Hunting Gear - Blinds, stands, and decoys - Calls and scents - Camo supplies and hunting clothing - GPS, radios, and game cameras

Tactical & Duty Gear - Body armor and plate carriers - Holsters and load-bearing equipment - Flashlights, batteries, and weapon lights - Knives, multi-tools, and cutting equipment

Cleaning & Storage - Gun safes and storage solutions - Cleaning kits, solvents, and rods - Gun cases and range bags - Ammo boxes and utility storage

Browning, Benelli, Christensen Arms, Ruger, Deps, Megabass, Berkley, and Strike King represent the backbone of their inventory.

They keep a deep inventory across all categories—whether you're prepping for an elk hunt in the backcountry or hitting a local pond after work, Pro's Choice has the essentials and the specialty gear most shops skip.