Sports Hollow

Sports Hollow has been serving shooters across Wisconsin with quality firearms and gunsmith services for more than three decades. Whether you're looking for your first rifle, a reliable shotgun, or specialty firearms, they maintain an inventory stocked with top manufacturers and competitive pricing.

Both new and gently used firearms are thoroughly evaluated before sale. New guns come with the manufacturer's warranty plus an additional 15-year warranty from Sports Hollow at no cost. Used firearms receive a full safety inspection and come with a 5-year Sports Hollow warranty. This commitment to backing their inventory is why repeat customers trust them.

"We service what we sell."

A full-time gunsmith works the counter to answer questions, provide firearm advice, handle repairs, and order parts. Whether you need cleaning, repairs, or expert guidance on your next purchase, the gunsmith is available daily.

Firearms in Stock: - Rifles and shotguns from established manufacturers - Handguns for self-defense and sport shooting - Pellet and BB guns for recreational shooting

Major Brands Carried: Armalite, Browning, Bushmaster, Colt, CZ-USA, Daniel Defense, FNH USA, Heckler & Koch, Henry, Howa, Ithaca, IWI USA, Kel-Tec, Keystone, Kriss, Marlin, Mossberg, Remington, Ruger, Savage, Sig Sauer, Smith & Wesson, Springfield Armory, Stag Arms, Taurus, Thompson Center, Troy Industries, Walther, Weatherby, and many others.

Services Offered: - Free firearms consultations - Firearm repairs and cleaning - Parts ordering and sourcing - Used and new gun sales - Class 3/NFA firearms - Ammunition and optics

Their return policy is straightforward: unopened, unfired firearms can be returned. Pricing consistently beats big-box retailers, and the gunsmith can discuss custom options or special orders.

Stop by the Ashland location to browse inventory, fire test rounds downrange at their range, or schedule a free consultation. Call ahead if you have specific questions about a firearm or custom work.